Resources
Straight answers about local press, release writing, and AI visibility. No fluff, no gatekeeping.
How to Write a Local Press Release That Gets Picked Up
A practical guide to writing a press release local editors will actually run: structure, the lede, quotes, photos, and the mistakes that get releases deleted.
7 minute read
What Is AI Visibility, and Why Local Coverage Drives It
AI assistants now answer local buying questions directly. Here is where their answers come from, and why local press coverage is the input you can actually control.
6 minute read
The Local PR Glossary
Pickups, placements, AI citations, ledes, and the rest of the vocabulary, defined in plain English.